Dealing with the media
Want to watch this video? Sign up for the course
or enter your email below to watch one free video.
Unlock This Video Now for FREE
This video is normally available to paying customers.
You may unlock this video for FREE. Enter your email address for instant access AND to receive ongoing updates and special discounts related to this topic.
Handling Media Inquiries in Emergency Situations
Preparing for Media Engagement
Effective preparation for media inquiries is crucial for organisations involved in emergency situations.
Importance of Media Training
Key considerations:
- Training Personnel: Educate your team on engaging with the press promptly and effectively.
- Modern Approach: Avoid outdated responses like "no comment"; opt for unified press statements with other involved parties.
Case Examples
Learn from successful strategies:
- Cluthrow Helicopter Crash: Collaboration among emergency services demonstrated effective media handling.
- Alton Towers Smiler Crash: Involvement of park management alongside emergency services showcased coordinated response.
ABC Approach to Media Communication
Follow these steps:
- Answer: Address questions directly.
- Bridge: Redirect to key messages.
- Communicate: Convey essential organisational messages.
Prepared Statements
Create generic press statements:
- Example Statement: Include introduction, incident overview, collaboration with partners, condolences to victims' families, and public appeal (e.g., blood donation).
Handling Press Queries
Manage inquiries effectively:
- Selective Responses: Respond only to relevant questions pertaining to your organisation or services.
- Joint Statements: Coordinate responses with other agencies to avoid overlapping information.
- Pre-Interview Preparation: Anticipate initial questions by briefing with press beforehand to streamline communications.
Exiting Interviews Gracefully
Use an exit strategy:
- Delegate: Signal readiness to depart subtly to a subordinate.
- Polite Termination: Politely excuse yourself citing ongoing responsibilities and commit to a follow-up time.
Effective media management ensures clear, controlled messaging during critical incidents.
Recommended Products For You
_-Trauma_10x10_CE.jpg)
WoundClot™ Trauma haemostatic gauze 10 cm x 10 cm
£11.95 + VAT
Celox Foxseal Vented Chest Seal
£14.40 + VAT
Catastrophic bleeding kit polycarbonate cabinet - locked
£396.00 + VAT
Public Access Bleed Control Kit Pro - Large
£80.00 + VAT
Celox RAPID 5 ft Z Fold Gauze
£39.00 + VAT
Public Access Bleed Control Kit Pro - Small
£29.99 + VAT
Tourni-Key Plus
£7.50 + VAT